hello

I'm Julie Ross Myers

Researcher | Analyst | Strategist | Creator

I help small businesses make more money

Launch a powerful brand

Some great brands I've worked with

client-logo-discovery
client logo del monte
client logo bluegreen
client logo wendys
client logo amerant
client logo jamaica

What I create

I stick to what I know and call in outside talent when needed. You always get the best. But you never pay for unused overhead.

COPYWRITING

I'm an award-winning writer who can turn out a 160-page hotel chain brochure in 14 days

I'm able to replicate any brand voice except the one used by the 2018 Gillian Jacobs Diet Coke commercial

I'll craft a sales argument so silky smooth and delectable, consumers swallow the bait without realizing they've been hooked
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WEBSITES

I work with developers in Europe to create affordable custom business websites and e-commerce sites

I include HIPAA-compliant portals with online appointments and payments for therapists

I provide SEO services or train you to do it yourself; SEO is the key to ranking well in Google

OTHER STUFF

Email marketing including design and testing

Social media strategy, setup, and posting

Graphic design including visual identity, forms, and marketing materials

Video scripts for all purposes

LEARN MORE
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Recent articles

Stuff I'm thinking about, researching, and writing down

February 22, 2020
What copywriters need to know about flat design

Many copywriters, including myself, are brand strategists. Typically, we analyze market data and trends to come up with recommendations for brand positioning and messaging. But these push definitions of branding are being replaced by the user-centric concept of "brand experience." Modern copywriters need a holistic understanding of how people interact with a brand. Writers not […]

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February 18, 2020
How to hire the right freelance writer for your business

Some businesses can by with low-priced writing from a content mill. Others need to hire a talented, high-priced writer. How can you know the difference?

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February 9, 2020
What makes a strong brand

How strong brands have value Enterprise companies generate value from branding because they usually have more sophistication, discipline, and resources than small firms. Branding represents an estimated 20% of the S&P 500's market value. This varies among industries and companies. For example, Coca-Cola's brand is worth $73.1 billion or 34% of its market capitalization. Highly […]

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February 9, 2020
How companies can regain trust

If consumers mistrust your brand, they will not give you their personal information on a landing page. They may browse your store but they will abandon their carts. And ultimately, they will choose a competitor over you. So, how can companies become more trusted? Change reality When speaking about creating a trusted brand, most consultants […]

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February 9, 2020
The cost of brand mistrust

Most business execs believe their customers trust them. In reality, only 48% of the U.S. public trusts businesses. (2018 Edelman Trust Barometer). Trust operates on two sides of the customer equation. On the one hand, it is tied to greater loyalty, higher purchase and retention rates, and more referrals. On the other hand, trust means […]

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January 29, 2020
Should you hire a freelance writer on Upwork?

Upwork has been around long enough to accrue digital immortality. It began as oDesk, merged with Elance in 2013, and rebranded as Upwork in 2015. Former CEO Stephane Kasriel said, "The entire freelance market is moving online. Within a few years we are going to go from having 50,000 freelancers on the online marketplace to 500,000 […]

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