Push definitions of branding are being replaced by the user-centric concept of "brand experience." Modern copywriters need a holistic understanding of how people interact with a brand.
Some businesses can get by with low-priced writing from a content mill. Others need to hire a high-priced genius. How can you save money on freelance writers?
Upwork is a digital hive with thousands of writers buzzing to get hired. The Upwork algorithm favors writers who have numerous positive reviews. In order to accumulate reviews, a writer must take on dozens of low-paying projects. Experienced writers won't do this, but it can be a good platform for newbies.