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I do impossible things... meet crazy deadlines, spin webs from nothing, come up with unexpected ideas and clever strategies, build brands from scratch, and write copy that has a unique voice. I'm the freelance copywriter who takes on marketing challenges in the "when pigs fly" category.

flying pig

"The consumer is not a moron. She's your wife."

– David Ogilvy

Services

In a nutshell, my role is to solve any problem involving words and make your life a whole lot easier.

Branding

Maybe you're stuck figuring out your brand. Or maybe you need new material written in your existing brand voice. Either way, I can remove the uncertainty and get it done for you, lickety-split.

Copywriting

Copywriting makes use of consumer psychology to persuade people to take action. John E. Kennedy called copywriting "salesmanship in print." Today, the media channels have changed but the definition holds true.

Website Copy

Yes, I write SEO-friendly website content. But not just content. Marketing copy designed to engage and convert users to leads. Plus drip email campaigns to convert those leads to buyers.

Information Architecture

I map content so your website is intuitive. I do sitemaps and wireframes, so every content block is pre-planned. I also develop content strategies that will help your site grow from a seedling to a mighty oak. 

Traditional Media

Traditional media (print, including direct mail) is one way to break through the clutter if you have a defined audience. I write everything from short sales letters to hefty sales catalogs.

Video Scripts

I write scripts for videos, from talking heads to animations. If you need a script that engages and delights, I can help. I can even cast voices and select music loops to make your script leap off the page and come alive.

"Many a small thing has been made large by the right kind of advertising."

– Mark Twain

Learn More

An active, curious mind is a happy mind. You can learn more about copywriting and branding by (a) contacting me, (b) taking a free course I've put together, or (c) reading the articles in my blog.

Contact

Contact me by snail mail, email, or telephone. Telepathy doesn't work well.
 
12864 Biscayne Blvd. #1002, North Miami, FL 33181
julie@miamiwriter.com
(+1) 786-280-6051

Free Course

I created a free course for small firms who can't afford a branding consultant, or for anyone who wants a short introduction to the art and science of branding a business.