If you're on this page, you probably want to know if I'm someone you want to work with. Okey doke, let me try to answer that for you.
I love what I do. After three decades, it still thrills me. Copywriting and the marketing ideas that drive it are the ultimate game of chess.
It's not just the creative angle involved in creating a brand or a smart strategy. It's the satisfaction of helping a small business win despite a thousand challenges. Ultimately, I love knowing I have played a part in the creation of solid new jobs in a difficult, smoke-and-mirrors economy.
Back in the day, my salary and two solid freelance clients easily cleared six figures. But, writing is about more than money. I want to feel good about the clients I serve and the work I produce.
So a few years ago, I chucked everything and moved to Edgewater, Florida. It's a small town with nothing going on, but the low cost of living offers economic freedom and the slow pace gives me time to think.
In theory, going freelance full-time meant I could pick and choose my projects. But Miami is mucho
expensive. Too often, I wound up working for nightmare clients
just to stay afloat.
Here's the truth: no one can promise specific marketing results. No one. There are just too many variables.
When a writer says, "My blog post increased traffic by 400%," you have no way of knowing exactly what that means.
Testimonials are worthless because most clients don't know how to evaluate copywriting. Sorry but true.
So, while I can't promise specific results, I can promise I will refund your money if I fail you. Just tell me where you feel I went wrong.