Miami Writer was founded in 1999.

By a Miami native + freelance writer

Hi, I'm Julie Ross Myers. I've been obsessed with the persuasive power of words for three decades. So, yeah, I'm old enough to be your grandmother. In China, that would be a good thing.

How does my background benefit you? One, I know all the old-school tricks and secrets of persuasion. Two, I 've been doing digital marketing since 2010 and earned certifications from the University of San Francisco and Hubspot. You get someone who understands the big picture along with the technical nitty-gritty.

Branding
Advanced Internet Marketing
BFA, Sculpture
BA, Sociology

Awards

ABC AWARDS 
National award for business communication (tied for a Silver with Ford Motor Co.)
HSMAI ADRIANS 
Have won a Platinum and several Gold international marketing awards
CLIO AWARDS 
Prestigious international award, have won one and was shortlisted for another
STEVIE AWARDS
Work for an agency won seven of these top business marketing awards.
MEAD TOP 60
Wrote a direct mail piece that was among the 60 best in the nation printed on Mead paper.
HEALTHCARE
Won a national Gold Healthcare Advertising award for a hospital marketing campaign
ADDY AWARDS
Have won dozens of regional and national ADDY (Advertising Federation) awards
ARDA AWARDS
Have worked on many projects that have won this international resort industry award

Skills

BRAND POSITIONING
• Public company
• Global financial brand
• Two Caribbean islands
• Florida tourism
• Gulf Coast tourism
• Two $500 million resorts
• National franchiser
• Food brands
BRANDING
• Product naming
• Slogan creation
• Brand guidelines
COPYWRITING
• 20+ years in senior roles at ad agencies and corporate marketing departments
• Versed in consumer psychology and behavior
WEBSITES
• Balsamiq wireframing
• Content planning
• Optimization copywriting
• WordPress 
• Oxygen Builder
• CSS and HTML
• Keyword research
• SEO-friendly copywriting

RESEARCH
• Ethnographic research for Bureau of Indian Affairs, AK
• Interviewing including C-suite
• Survey design and analysis
• Content analysis and semantics
• Top Harvard case study on branding (Starbucks)

Personal Stuff

When I'm not working...
I binge watch Netflix, go down rabbit holes, and take my poodle for ice cream.
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