Useful information

October 5, 2019
10 tips to improve your hotel email marketing

What are 10 proven ways to boost your hotel's e-marketing performance? You'll find out how to market your hotel here.

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October 5, 2019
Is your hotel email marketing hurricane ready?

As Hurricane Dorian fast approachers the Caribbean, hotel marketers had an opportunity to reach out to past guests. Here are a few tips on what to do.

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October 5, 2019
A hypothetical email strategy for 3 luxury hotels

Want a specific example of a hotel email marketing strategy? This example shows you how to use email marketing to cross-sell, get more direct bookings, and overcome mobile booking challenges.

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June 21, 2019
Is branding just fluff?

Most small business branding consultants "clarify" what you think about yourself and your business. The problem with the "gain clarity" approach is that it has nothing to do with market realities. It represents what you think, not what your potential buyers think. An owner's passion and vision are irrelevant without market demand. 42% of startups […]

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May 29, 2019
Writing for food brands

You can't get more evocative than food. Remember Marcel Proust writing about the childhood memories that overcame him as he dipped a madeleine cookie in tea? It's not just one of the great passages in classic literature. It is a blueprint for how food is mapped in our brains to the broader realm of emotions […]

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May 25, 2019
Ideas behind yogurt marketing

I confess: I love milk products even though I am somewhat lactose-intolerant. That means I buy several brands of yogurt (usually whole milk and organic), which I gleefully eat like dessert for breakfast. Or, for lunch. Or, whenever. I also have real cream in my coffee and grass-fed whole milk with my cereal – but […]

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April 25, 2019
Polymath Nathan Myrhvold

Nathan Myrhvold knows a lot about almost everything. Which puts him at odds with a niche-focused world.

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February 11, 2019
Who drinks beer and why

If beer sales are based on deeper stories than taste, then a nondrinker can write them.

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February 10, 2019
Can Pabst Blue Ribbon become cool again?

Can PBR regain its past hipster status or does it need a new strategy?

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February 9, 2019
Beer brand writing that totally crushes it

Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.

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January 27, 2019
Best tools for freelance writers

What are the go-to tools that can make any freelance writers' life easier and more profitable?

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January 5, 2019
Great writers who flunk Grammerly

I ran some of the best prose in the English language through Grammerly. Here's what happened.

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