Blog

Useful information

January 4, 2019
Online marketing from a print perspective

Print and digital are different channels but they share a similar business model. It's all about content.

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January 4, 2019
Baseball Is not a game

A short presentation created for a client with a summer college baseball program.

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January 1, 2019
Politically incorrect reasons to hire old people

Somebody in their 20s looks at 30 years of experience and thinks of their grandmother

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January 1, 2019
Marching bands are extreme

Bethune-Cookman Marching Band defines the outer limits of passion and discipline.

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December 30, 2018
Rory Sutherland on everything

Ogilvy's creative director brings a unique perspective to the industry, which is the foundation of creativity.

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December 30, 2018
When print works and doesn't

Is print dead? It depends who you ask. Mainly, it depends on your marketing goals, your business, and your budget.

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December 30, 2018
Why apps fail

Only 1 in 10,000 apps makes it. Why do so many apps fail? It comes down to bad tech, cost issues, and poor strategy.

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December 30, 2018
Geez, who wrote that cheesy copy?

I admit it. I can do really bad work if I have to. This is one example of when I had to. Yep, I was forced.

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December 27, 2018
The science of blogging

What are the pro bloggers doing? And what works – or doesn't – for top-level content marketers?

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December 21, 2018
Writing for luxury brands

Aspirational luxury has a different message than the true luxury brand. Here are the five elements that can be used to build an authentic luxury brand story.

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