January 5, 2019

Best bad ass writer


Okay, some brands can't handle her cuzzwords and in-your-face style.

But Tania Dakka has a definite spot in the marketing budgets of folks who sell edgy products or who want to be hardcore personal brands. I'm thinking gyms, energy drinks, Harleys, certain fashion brands, and success coaches.

She says, "Copywriting isn't selling. It's bleeding." I'm not sure what that means, honestly. Copywriting isn't her only gig. Like a lot of writers, she sells courses. No comment on that. If you like tough talk, then maybe she's the writer for you.

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