Lianna Patch is clearly an informed writer who can contribute value to a client. She uses a snarky voice to get her point across, under the assumption that comedy can increase engagement and win conversions. She focuses on landing pages and emails, two channels that are all about conversions.
Her website, Punchline Conversions, says...
A shitload of money!
If that tickles your funny bone, hey, you're in. She does a lot of work with SaS clients, like Airstory (for one).