Paloma Faith, age 39, should be a super star. Listen and I am sure you will agree.
Paloma Faith, age 39, should be a super star. Listen and I am sure you will agree.
Creative professionals often talk about nightmare clients. But what about nightmare creative professionals?
Trust is the secret weapon that can double sales. Here is your step-by-step guide to creating brand trust.
Common flaws wind up ruining your website conversions. You don't need to be a brainiac to fix them.
Push definitions of branding are being replaced by the user-centric concept of "brand experience." Modern copywriters need a holistic understanding of how people interact with a brand.
Some businesses can get by with low-priced writing from a content mill. Others need to hire a high-priced genius. How can you save money on freelance writers?
What are the elements of a strong brand? This article tells you what you need to know.
If consumers mistrust your brand, they will not give you their personal information on a landing page. They may browse your store but they will abandon their carts. And ultimately, they will choose a competitor over you.
Only 48% of the U.S. public trusts the companies they do business with. Mistrust comes with a cost. On average, a 5% loss of trust decreases revenue by 5%.
The Upwork algorithm favors writers who have numerous positive reviews. To get them, a writer must take on dozens of low-paying projects.
This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.
OMG the number of crappy brand strategists out there. Here's how you can avoid them whether or not you hire me.