What clients need to know about...

Working with creative freelancers and ad agencies, including how to spot a bad idea
September 10, 2021
How to Calculate the Aspect Ratio of an Image

An aspect ratio defines the ratio of an image's width to its height. An aspect ratio can remain constant even if the actual size of an image changes. The formula for aspect ratio is width divided by height. Most of the images on this site are 1400px wide by 1000px hight. 1400/1000=1.4.... meaning the width […]

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April 13, 2021
What Clients Need to Know About Brand Trust

Brand trust is tied to higher profits and lower customer acquisition costs. But 50% of Americans don't trust U.S. businesses.

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March 25, 2021
Proposal Tools That Win The Job

Three proposal tools that can help small businesses win more jobs. Pick one.

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March 18, 2021
Yes, Cold Emails Are Legal (Sometimes)

Cold emails do not operate the same way as most commercial email marketing.

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January 24, 2021
What Clients Need to Know About Mailchimp

Is it just me, or is Mailchimp one of the most unfriendly, overly complex platforms on the planet?

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December 10, 2020
A Writer Buys a Computer

Apple no longer supports my 2013 iMac, so I'm forced to buy a new 'puter. I no longer am enamored with Apple to the point of dropping a king's ransom on its products.

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November 30, 2020
A Cheatsheet for Website Marketing

Online marketing has two parts. Inbound marketing, including SEO. And conversions.

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November 30, 2020
What Clients Need to Know About Customer Trust

If people mistrust your brand, they will buy from your competitors. So how can you make your company more trusted?

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November 29, 2020
Feeding a Dog on a Writer's Wages

My toy poodle Max is not much of a proofreader but he’s been my link to sanity during the pandemic: He deserves to be well fed.

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November 26, 2020
Why I Don't Teach Copywriting Courses

Copywriting courses target newbies who want to make money writing and business owners who want to avoid paying writers.

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November 25, 2020
Should You Wear Fake Glasses?

Just under one-fifth of adults have worn fake glasses. Should you join them or is it dishonest?

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November 12, 2020
Where to Buy Your Next Pair of Glasses

I want to get a pair of new glasses from a quality brand. So I'm doing research into top contenders.

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