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Poloma Faith

Paloma Faith, age 39, should be a super star. Listen and I am sure you will agree.

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The Difference Between Great and Shit Designers

Creative professionals often talk about nightmare clients. But what about nightmare creative professionals?

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How to Create a Trusted Brand

Trust is the secret weapon that can double sales. Here is your step-by-step guide to creating brand trust.

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Website Conversions and How to Get Them

Common flaws wind up ruining your website conversions. You don't need to be a brainiac to fix them.

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How to Write for Flat Design Sites

Push definitions of branding are being replaced by the user-centric concept of "brand experience." Modern copywriters need a holistic understanding of how people interact with a brand.

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How to Hire Your Next Freelance Writer

Some businesses can get by with low-priced writing from a content mill. Others need to hire a high-priced genius. How can you save money on freelance writers?

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What Makes a Strong Brand

What are the elements of a strong brand? This article tells you what you need to know.

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Make Customers Trust You Tons

If consumers mistrust your brand, they will not give you their personal information on a landing page. They may browse your store but they will abandon their carts. And ultimately, they will choose a competitor over you.

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The Dollar Cost of Brand Mistrust

Only 48% of the U.S. public trusts the companies they do business with. Mistrust comes with a cost. On average, a 5% loss of trust decreases revenue by 5%.

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Is Upwork Great or Heinous?

The Upwork algorithm favors writers who have numerous positive reviews. To get them, a writer must take on dozens of low-paying projects.

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Jeez, Who Wrote That Cheesy Hotel Copy?

This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.

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Branding BS and How to Avoid It

OMG the number of crappy brand strategists out there. Here's how you can avoid them whether or not you hire me.

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