Push definitions of branding are being replaced by the user-centric concept of "brand experience." Modern copywriters need a holistic understanding of how people interact with a brand.
Push definitions of branding are being replaced by the user-centric concept of "brand experience." Modern copywriters need a holistic understanding of how people interact with a brand.
Some businesses can get by with low-priced writing from a content mill. Others need to hire a high-priced genius. How can you save money on freelance writers?
What are the elements of a strong brand? This article tells you what you need to know.
Only 48% of the U.S. public trusts the companies they do business with. Mistrust comes with a cost. On average, a 5% loss of trust decreases revenue by 5%.
The Upwork algorithm favors writers who have numerous positive reviews. To get them, a writer must take on dozens of low-paying projects.
This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.
OMG the number of crappy brand strategists out there. Here's how you can avoid them whether or not you hire me.
The best food brands have simple, limited ingredients. Just follow my recipe and it will be delicious.
Yogurt has been around for years. But consumer ideas about it have changed radically.
If beer sales are based on deeper stories than taste, then a nondrinker can write them.
Can PBR regain its past hipster status or does it need a new strategy?
Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.