If beer sales are based on deeper stories than taste, then a nondrinker can write them.
If beer sales are based on deeper stories than taste, then a nondrinker can write them.
Can PBR regain its past hipster status or does it need a new strategy?
Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.
I ran some of the best prose in the English language through Grammerly. Here's what happened.
A brief article on how freelance writers can overcome the bane of commoditization
A scientific look at how thinking differs between storytellers and copywriters.
Lianna Patch is behind Punchline Conversion Copy and SNAP copy, two irreverent sites with a serious purpose.
Tania Dakka is not for everyone, but she definitely has a niche... bad-ass writing, she calls it.
Real estate blogging is local because people buy and sell locally. And the best Miami real estate blogger, hands down, is Sean McCaughan.
Laura Serino turns product descriptions into pure artistry. She can make you salivate for wool socks.
Print and digital are different channels but they share a similar business model. It's all about content.
Is print dead? It depends who you ask. Mainly, it depends on your marketing goals, your business, and your budget.