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Useful information

How to Be a Flavorful Beer Writer

If beer sales are based on deeper stories than taste, then a nondrinker can write them.

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What Happened to PBR's Cool Factor?

Can PBR regain its past hipster status or does it need a new strategy?

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12 Insanely Good Beer Branding Examples

Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.

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Excellent Writers with Horrible Grammar

I ran some of the best prose in the English language through Grammerly. Here's what happened.

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News Flash, Better Writers Earn More

A brief article on how freelance writers can overcome the bane of commoditization

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No Surprise, Writers Think Differently

A scientific look at how thinking differs between storytellers and copywriters.

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Best Snarky Writer

Lianna Patch is behind Punchline Conversion Copy and SNAP copy, two irreverent sites with a serious purpose.

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Best Damn Bad Ass Writer

Tania Dakka is not for everyone, but she definitely has a niche... bad-ass writing, she calls it.

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Best Miami Real Estate Blogger

Real estate blogging is local because people buy and sell locally. And the best Miami real estate blogger, hands down, is Sean McCaughan.

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Best Catalog Writer

Laura Serino turns product descriptions into pure artistry. She can make you salivate for wool socks.

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Online Marketing from a Print Perspective

Print and digital are different channels but they share a similar business model. It's all about content.

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When Print Works and Doesn't

Is print dead? It depends who you ask. Mainly, it depends on your marketing goals, your business, and your budget.

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