Blog Archives

The Difference Between Great and Shit Designers

Creative professionals often talk about nightmare clients. But what about nightmare creative professionals?

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How to Write for Flat Design Sites

Push definitions of branding are being replaced by the user-centric concept of "brand experience." Modern copywriters need a holistic understanding of how people interact with a brand.

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How to Hire Your Next Freelance Writer

Some businesses can get by with low-priced writing from a content mill. Others need to hire a high-priced genius. How can you save money on freelance writers?

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What Makes a Strong Brand

What are the elements of a strong brand? This article tells you what you need to know.

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The Dollar Cost of Brand Mistrust

Only 48% of the U.S. public trusts the companies they do business with. Mistrust comes with a cost. On average, a 5% loss of trust decreases revenue by 5%.

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Is Upwork Great or Heinous?

The Upwork algorithm favors writers who have numerous positive reviews. To get them, a writer must take on dozens of low-paying projects.

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Jeez, Who Wrote That Cheesy Hotel Copy?

This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.

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Branding BS and How to Avoid It

OMG the number of crappy brand strategists out there. Here's how you can avoid them whether or not you hire me.

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Excellent Writers with Horrible Grammar

I ran some of the best prose in the English language through Grammerly. Here's what happened.

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