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Why Apps Fail

Only 1 in 10,000 apps makes it. Why do so many apps fail? It comes down to bad tech, cost issues, and poor strategy.

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How to Blog the Right Way

What are the pro bloggers doing? And what works – or doesn't – for top-level content marketers?

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(Really) Write for Real Luxury Brands

Aspirational luxury has a different message than the true luxury brand. Here are the elements of real luxury writing.

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