A strong brand is a priceless advantage.
Your customers are more loyal and spend more. You can charge higher prices than your competitors and spend less on marketing. Branding can account for 30% of your company's total value. And a strong brand is the only thing that cannot be copied by your competitors.
I HELP YOU
KNOW YOUR PASSION
Your "why" is the reason behind your business. It'll get you past the inevitable bumps and low spots. It's about more than money. Richard Branson said it best: "Money follows passion – not the other way around." Let's nail your core motivation for building your business.
I HELP YOU
KNOW YOUR BIG IDEA
Your big idea is what you do and how you do it. It drives everything. You don't have to stand out as wildly different. But you do need the quality of brand salience – or being remembered in association with many memory triggers when the consumer is in a buying situation. The broader your big idea, the more likely that you'll be remembered.
I HELP YOU
KNOW YOUR BEST MARKET
Nearly half of new businesses fail because there's no demand for their products or services. I reduce your risk by researching your market. No fluff. Just facts.
Established businesses need to re-evaluate their strategy and market on an ongoing basis. Even industry leaders can get into trouble if they don't update their research.
I HELP YOU
KNOW YOUR "USP"
Your Unique Selling Proposition (USP) is what makes you more valuable to your market than your competitors. To know your USP, you need to have a good handle on your competitors.
It's a good idea to have a finger on the pulse of industry trends. New trends can change who your competitors and target consumers are.
77% of purchases are based on branding.
Branding increases the chances your product or service will be remembered and purchased. Some brands – such as Kleenex, Jacuzzi, Frisbee, Band-Aid, and Super Glue – do this so well they become generic terms. HOW TO BE A BRAND
Dollar Shave Club outsmarted Gillette by zeroing in on men who just wanted a convenient, low-cost shave.
Increasing brand trust by 7% can boost lifetime profits per customer by 85%. (Brand Keys)
What are your mission and core values?
What are the vision and mission statements that will guide your business growth and decisions?
What's your unique selling proposition?
What is the brand promise that provides a reason for customers to choose you?
What's your authentic brand personality?
What is the brand personality that expresses your brand's authentic identity?
What's your most compelling voice?
What voice should be used to create believable content? How will the tone vary for different audiences?
ABOUT BRAND RESEARCH
What's your mission statement?
A short statement of why you were founded, the kind of product or service you provide, and your target audience.
What's your vision statement?
A statement directed to employees that summarizes your core values and long-term organizational goals.
What's your elevator pitch?
A short, easy-to-understand description that says who you are, what you do, and who you do it for.
How about the documentation?
Brand identity guidelines for your creative team, agency, and other creators who shape your brand.
One-fifth of companies fail because they're too much like their competitors.
Good branding fixes that.
I love collaborating with business owners who want to reach the next levelLET'S TALK
but aren't sure how.
Hey, does this sound like you?