Blog

A mix of fact and unfettered opinion.
How Much Should You Spend On Branding?

This brand budget calculator bases its calculations on percentage of revenue. The results vary for B2B and B2C and with company size.

10 Tips to Improve Your Hotel Email Marketing

What are 10 proven ways to boost your hotel's e-marketing performance? The video gives you the short answer and the text provides the detail.

Branding Cheatsheet

How great brands work Strong Brands Have Value Enterprise companies generate value from branding because they usually have more sophistication, discipline, and resources than small firms.  1. Branding represents an estimated 20% of the S&P 500's market value. This varies among industries and companies. For example, Coca-Cola's brand is worth $73.1 billion or 34% of […]

How To Fix Your Trust Gap

If consumers mistrust your brand, they will not give you their personal information on a landing page. They may browse your store but they will abandon their carts. And ultimately, they will choose a competitor over you. So how can companies become more trusted?

The Least Trusted Industries

What are the least trusted industries and professions? Congress is at the bottom of the list. See where you rank.

Calculate The Value of Brand Trust

Brand trust is the most important dimension of brand value. Use these calculators to find out how much your brand and brand trust are worth.

What's Your Leadership Personality?

This short personality quiz is weirdly accurate. Or so I think. See what you think.

Is Your Hotel Email Marketing Hurricane Ready?

As Hurricane Dorian fast approachers the Caribbean, hotel marketers had an opportunity to reach out to past guests. Here are a few tips on what to do.

A Hypothetical Email Strategy for 3 Luxury Hotels

Want a specific example of a hotel email marketing strategy? This example shows you how to use email marketing to cross-sell, get more direct bookings, and overcome mobile booking challenges.

Jeez, Who Wrote That Cheesy Hotel Copy?

This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.

Is Small Business Branding Complete BS?

Most business branding consultants "clarify" what you think about yourself and your business. The problem with this approach is that it represents what you think, not what your potential buyers think.

What's Your Brand Score?

This is a short, 5-minute survey to help you discover how much you know – or don't know – about your brand.

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