Trust is the secret weapon that can double sales. Here is your step-by-step guide to creating brand trust.
Trust is the secret weapon that can double sales. Here is your step-by-step guide to creating brand trust.
What are the elements of a strong brand? This article tells you what you need to know.
If consumers mistrust your brand, they will not give you their personal information on a landing page. They may browse your store but they will abandon their carts. And ultimately, they will choose a competitor over you.
Only 48% of the U.S. public trusts the companies they do business with. Mistrust comes with a cost. On average, a 5% loss of trust decreases revenue by 5%.
This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.
OMG the number of crappy brand strategists out there. Here's how you can avoid them whether or not you hire me.
The best food brands have simple, limited ingredients. Just follow my recipe and it will be delicious.
If beer sales are based on deeper stories than taste, then a nondrinker can write them.
Can PBR regain its past hipster status or does it need a new strategy?
Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.
Aspirational luxury has a different message than the true luxury brand. Here are the elements of real luxury writing.