If people mistrust your brand, they will buy from your competitors. So how can you make your company more trusted?
If people mistrust your brand, they will buy from your competitors. So how can you make your company more trusted?
Just under one-fifth of adults have worn fake glasses. Should you join them or is it dishonest?
What are the elements of a strong brand? This article tells you what you need to know.
Only 48% of the U.S. public trusts the companies they do business with. Mistrust comes with a cost. On average, a 5% loss of trust decreases revenue by 5%.
This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.
OMG the number of crappy brand strategists out there. Here's how you can avoid them whether or not you hire me.
The best food brands have simple, limited ingredients. Just follow my recipe and it will be delicious.
If beer sales are based on deeper stories than taste, then a nondrinker can write them.
Can PBR regain its past hipster status or does it need a new strategy?
Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.
Aspirational luxury has a different message than the true luxury brand. Here are the elements of real luxury writing.