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How to Make Customers Trust You

If people mistrust your brand, they will buy from your competitors. So how can you make your company more trusted?

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Should You Wear Fake Glasses?

Just under one-fifth of adults have worn fake glasses. Should you join them or is it dishonest?

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What Makes a Strong Brand

What are the elements of a strong brand? This article tells you what you need to know.

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The Dollar Cost of Brand Mistrust

Only 48% of the U.S. public trusts the companies they do business with. Mistrust comes with a cost. On average, a 5% loss of trust decreases revenue by 5%.

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Jeez, Who Wrote That Cheesy Hotel Copy?

This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.

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Branding BS and How to Avoid It

OMG the number of crappy brand strategists out there. Here's how you can avoid them whether or not you hire me.

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How to Create a Golden Food Brand

The best food brands have simple, limited ingredients. Just follow my recipe and it will be delicious.

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How to Be a Flavorful Beer Writer

If beer sales are based on deeper stories than taste, then a nondrinker can write them.

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What Happened to PBR's Cool Factor?

Can PBR regain its past hipster status or does it need a new strategy?

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12 Insanely Good Beer Branding Examples

Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.

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(Really) Write for Real Luxury Brands

Aspirational luxury has a different message than the true luxury brand. Here are the elements of real luxury writing.

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