Lianna Patch is clearly an informed writer who can contribute value to a client. She uses a snarky voice to get her point across, under the assumption that comedy can increase engagement and win conversions. She focuses on landing pages and emails, two channels that are all about conversions.

Her website, Punchline Conversions, says...

Knock knock.
Who's there?
A shitload of money!

If that tickles your funny bone, hey, you're in. She does a lot of work with SaS clients, like Airstory (for one).

Okay, some brands can't handle her cuzzwords and in-your-face style.

But Tania Dakka has a definite spot in the marketing budgets of folks who sell edgy products or who want to be hardcore personal brands. I'm thinking gyms, energy drinks, Harleys, certain fashion brands, and success coaches.

She says, "Copywriting isn't selling. It's bleeding." I'm not sure what that means, honestly. Copywriting isn't her only gig. Like a lot of writers, she sells courses. No comment on that. If you like tough talk, then maybe she's the writer for you.

Sean McCaughan was very busy writing for Miami Curbed, so I am happy to see he now has a website up offering his services. I loved his work. It was smart AND well-written. Which is a true rarity.

Real estate blogging is a full-time job. It requires being in the field every day and most nights, keeping one hand on the pulse of a fast-changing real estate market, and the other hand on one's cell phone, lining up interviews with developers and other insiders.

Outsourcing a local real estate blog is difficult, if not impossible. It requires full-time market knowledge.

Most Miami real estate agents have some sort of blog. And most of them view writing blog articles as less productive than being in the field selling properties. So they start to blog on a new website and slowly lose traction.

A few Miami real estate agents are the exception to the rule, however. They deserve praise for consistency. And they deserve gratitude for providing useful information instead of turning their blog into a homage to their own listings and sales.

Looking purely at their blogs and not their ethics or abilities as salespeople, two Miami real estate agents stand out:

The Real Estate Coconut (Riley Smith)

Miamism (Ines Hegesus-Garcia)

Non-local bloggers write content that is more general than someone who is immersed in the local scene. That makes it less valuable if you want to engage local readers and keep their interest. It also makes it less valuable for search engine optimization, which is the whole point of having a blog in the first place.

Any writer with knowledge about the real estate industry and the ability to research can write general real estate content. If you need content about general home buying tips or staging your home for a sale or any other topic that is not dependent on in-depth market information, I can take care of it.

Otherwise, the best person to write expert content on the local real estate market is a real estate expert, not a writer.

I read a great post by Laura Serino about writing product descriptions. It was so lovely, it made me weep with joy. She is someone who cares about every thread in her story, even if she is writing about something as mundane as socks.

Laura works at eCommerce Fuel, an online community for e-commerce merchants. I have no idea if she takes on freelance projects. But I would heartily recommend her if you have an online store and you need gorgeous descriptions for your wares... particularly clothing and lifestyle items. I suspect she has a sincere interest in vintage or retro items, animals, cooking, home crafts, and outdoor sports. Her writing is charming, personable and alive.

Bert Botta loves everything about aviation, including writing for aviation business owners. He spent a career flying aircraft before becoming a copywriter.

And oddly enough, both Bert and I read the backs of cereal boxes as little kids and eventually turned that into a writing career. Bert has a trait I love: sincerity. Plus, he has an innate talent for writing, which he has honed through research and practical study.

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