First, you need to get more traffic by using smart SEO practices. I'm not an SEO guru but I keep the copywriting in line with best practices. If you are in a competitive industry, yes, you probably need an SEO specialist. Second, you need to communicate your brand's big idea to potential customers. That means we need to make sure you start out with an idea that's big and powerful enough to drive sales. Finally, you need to convert your website traffic into leads or sales. This is done by writing copy with the ability to reach people on an emotional level and persuade them to believe you have the solution to their problem.