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ESSENTIAL BUSINESS

Services

I offer three core services: branding, website copywriting, and email marketing. These are the basic marketing elements every modern business needs.

BRANDING

The two sides of branding are research and creative strategy. I'm formally trained in research, Harvard-trained in branding, and have positioned countries, public companies, international events, and (my favorite) food brands.
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WEBSITE WRITING

Website copy must help your site do well in Google. It must also convert visitors to leads or customers. Because websites are interactive, I build a demo site so you can see the how the copy works. I provide it in Word with metas, levels,  and keywords.
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EMAIL MARKETING

I provide the strategy and creative for a full library of custom templates, including transactional and automated marketing emails. I do not do the integration in your ESP or implement workflows.
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COORDINATION

I sometimes (not always) take on the role of an ad hoc ad manager. In this role, I provide advice about stuff like how to choose a PR agency and whether to run an ad in a specific blog. I don't know everything but after being in the trenches for 30 years I know a lot.
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PS

Most businesses require other resources, including developers, PPC experts, SEO gurus, and social media mavens. I can help you find these folks. Or if you have them, I fit in with your team.

Pricing

My pricing is based on the difficulty involved in completing a specific task. I do not have an hourly rate and never have.

BRANDING

from
$650
one time
Competitive Insights
Industry Trends
Google Analytics Review 
Ideal Customer
Brand Positioning
Brand Strategy

WEBSITE COPY

from
$185
per page
Keyword Focus
600 Words
Brand Voice
Site Architecture
Demo Website
Blogging $1200/Mo.

EMAIL

from
$549
strategy
Editorial Calendar
Automated Marketing
Transactional
Creative Concept
$50 per Email
12 Email Minimum

COORDINATION

from
$350
monthly
Project Management
Creative Direction
Brand Consistency
Scheduling
Cost Control
Quality Control
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