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ESSENTIAL BUSINESS

Services

I offer three core services: branding, website copywriting, and email marketing. These are the basic marketing elements every modern business needs.

Branding

The two sides of branding are research and creative strategy. I'm formally trained in research, Harvard-trained in branding, and have positioned countries, public companies, international events, and (my favorite) food brands.
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WEBSITE WRITING

Website copy must help your site do well in Google. It must also convert visitors to leads or customers. Because websites are interactive, I build a demo site so you can see the how the copy works. I provide it in Word with metas, levels,  and keywords.
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EMAIL MARKETING

I provide the strategy and creative for a full library of custom templates, including transactional and automated marketing emails. I do not do the integration in your ESP or implement workflows.
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PS

Most businesses require other resources, including developers, PPC experts, SEO gurus, and social media mavens. I can help you find these folks. Or if you have them, I'll fit in with your team.

Pricing

My pricing is based on the difficulty involved in completing a specific task. I do not have an hourly rate and never have.

Branding

from
$650
one time
Competitive Insights
Brand Strategy
Ideal Customer
Industry Trends
Brand Positioning

Website Copy

from
$185
per page
Keyword Focus
600 Words
Brand Voice
Site Architecture
Demo Website
Blogging $1200/Mo.

Email

from
$549 strategy
Editorial Calendar
Automated Marketing
Transactional
Creative Concept
$50 per Email
12 Email Minimum
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