Services

The two sides of branding are research and creative strategy. I'm formally trained in research, Harvard-trained in branding, and have positioned countries, public companies, international events, and (my favorite) food brands.

Website copy must help your site do well in Google. It must also convert visitors to leads or customers. Because websites are interactive, I build a demo site so you can see the how the copy works. I provide it in Word with metas, levels,  and keywords.

I provide the strategy and creative for a full library of custom templates, including transactional and automated marketing emails. I do not do the integration in your ESP or implement workflows.

I sometimes (not always) take on the role of an ad hoc ad manager. In this role, I provide advice about stuff like how to choose a PR agency and whether to run an ad in a specific blog. I don't know everything but after being in the trenches for 30 years I know a lot.

Most businesses require other resources, including developers, PPC experts, SEO gurus, and social media mavens. I can help you find these folks. Or if you have them, I fit in with your team.