I use words to make customers love you.


Communicate your value.

Your value depends on how you benefit your target market. The biggest mistake in writing web content is not understanding the customer. That's why I take a deep dive into what your market wants and then define how you deliver on that need better than anyone else. 

Connect on an emotional level. 

Here's a secret: your website isn't about selling stuff. It's about starting customer relationships. I bang the drum in support of your brand with copy that's interesting, unpredictable, and easy to read. 

Except for Google, we're all humans here. Let's act like it.

Accelerate your revenue.

Emotional copy is persuasive copy. Persuasive copy grows your business, your customer base, and your revenue. If you don't love – absolutely love – every word of your copy, no one else will. 

 I can spend four or five hours writing emotionally charged sales copy.  After that, my energy flags. Hemingway wrote 500 words a day. Mark Twain could produce 1400 words in five hours. 

Increasing brand trust by 7% can boost lifetime profits per customer by 85%. (Brand Keys)

How can you motivate people to buy?

I've been dealing with that question for 3o years 

Email marketing is one of the best ways to stay in touch with customers and to turn leads into paying clients. Email works beautifully for all audiences and for all types of products and services. It's so amazingly powerful, it makes me weep.
More great brands I've worked with
assurant logo
ford client logo
logo regions bank
client logo sandals
logo sunbeam appliances
client logo aeromexico

Goodbye, disappointment.

It's really tough to choose a writer online. What kind of guarantee do you have that the work will be exactly what you need to thrive?

No worries. I back my work with a money-back guarantee. 

Hello, smarter writing.

Smarter writing is strategic. It is evidence-based. And it aligns your message to the needs and beliefs of your customers. The result is a stronger ROI.
There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art.  – William Bernbach

Want more moolah?

Let's talk about your online presence and your copy. 
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