Email has the best ROI of any channel including social media.
On average, email returns $40 for every $1 spent. It's unique because it's the only channel people deliberately opt in to receive marketing from you. And it's a one-to-one channel with the ability to be personalized and targeted.
Ad hoc e-blasts are not marketing.
Do you have an email strategy? Most companies don't. Instead, they use email on an ad hoc basis to deal with need periods and excess inventory. If you're like most, you use email mainly to blast out offers. This runs contrary to the true strength of email as a one-on-one, direct marketing channel.
Lack of automation is inefficient.
Are you using automation to take the heat off your staff while increasing your marketing ROI? If not, you're missing out on one of the secrets of great email marketing. Think of email marketing from your audience's point of view. Every email is part of your marketing funnel. You need all the building blocks in place.
Engagement is the key to success.
How about personalization? Not just [insert name], but dynamic personalization based on past user behavior? Do you use email to engage your users? Email is a great channel for collecting feedback, making announcements, and generating incremental revenue from secondary products.
Emails build customer relationships.
The real power of email marketing lies in building relationships with your audience. Those relationships bolster your brand and defend pricing. They also produce more repeat purchases. But, to get there you need a solid long-term plan.
List segmentation increases conversions.
Automation combined with list segmentation can increase conversions up to 400%. Using relevant landing pages can boost conversions by 200%. Consider that the average website converts less than 2% of site visitors.
Personalization boosts email responses.
Personalization can increase your conversions by sixfold. The recipient's name in a subject line can increase open rates by 16%. Most people want to know about new offers. Just avoid being hard sell and keep offers relevant.
Relevant landing pages increase conversions by 400%.
Powerful landing pages drive conversions with a clear, focused call-to-action. They always relate to the email and fulfill the email's intent.
How can I help with your email marketing?
• Email template inventory and review
• Customer journey map to identify email touch points
• Overall strategic plan
• Content strategy and editorial calendar
• Customer personas
• Email flow, sequencing and optimal frequency
• List segmentation based on available data
• Plan for automation
• KPIs to benchmark performance
• Pre-send technical checklist