How I Work

1. Consultation

I write mainly websites and emails. I focus on projects I think I will like doing. That may seem diva-like. But part of wanting to do a project is the belief I can make a positive difference.

We'll talk about our mutual expectations. I'll let you know if I can meet yours. I work best with clients who have the courage to stand out and the discipline to work through a brand step-by-step.

2. Creative brief

A creative brief helps me understand your business. It provides quick insights into your competition and industry. The creative brief helps identify the problems you face.

Creative briefs are routinely used within advertising agencies to identify the parameters for the strategy. In this case, it gives me the starting point for your project.

3. Market research

You may have done some research. I hope so. Every company should stay on top of changes in the landscape. If you need help, I'm a very good researcher. I enjoy it, whether it means culling through piles of third-party research or conducting phone interviews. It's part of the curiosity that drives all good copywriters. Curiosity leads to questions that uncover unique attributes of a client's brand. It's the doorway to creativity.

4. Your Brand

James Patterson sells more books than any other author. He and I wear the same style glasses, but are vastly different writers. Nonetheless, we both build our craft on top of emotions.

Further, whatever else happens, both fiction and branding must be interesting to the end consumer. Surprising twists work. And less is always more; stick to the core concept of the brand.

5. First Draft

James Patterson speaks about how important it is not to fake it when it comes to subject matter knowledge. Readers expect the writer to know the facts. Making the story realistic, concrete, and authentic is important.

When I have my ducks in a row, I begin writing. A website might take two or three weeks. The proposal includes the milestones for delivery so you'll always know what to expect.

6. Feedback

I expect to nail the broad idea in the first draft. The details can be refined in later drafts. Once I deliver the project to you, I will ask for your honest feedback .

This is critically important because I am an unapologetic perfectionist. I want to confirm that you are happy with the product I have delivered to you and that you are also happy with our working relationship.