On My Bookshelf

You can tell a lot about a writer by knowing what he reads. These are a few favorites on my bookshelf:

On Writing

Struck and White, “Elements of Style”

Chicago Manual of Style

Bill Bryson, “Troublesome Words” and “The Mother Tongue”

Peter Turchi, “A Muse And A Maze: Writing As Puzzle, Mystery, And Magic”

William Safire, “How Not To Write: The Essential Misrules of Grammar”

Robert Chapman, “The Dictionary Of American Slang”

Tom McArthur, “Longman Lexicon of Contemporary English”

On Symbols And Meaning

Carl Jung, “Man And His Symbols”

Sir James George Frazier, “The Golden Bough: A Study In Magic And Religion”

Stephen Pinker, “The Stuff of Thought: Language As A Window Into Human Nature”

Mark Forsyth, “The Etymologicon: A Circular Stroll Through the Hidden Connections Of The English Language”

On Propoganda

Edward Bernays, “On Propoganda”

Noam Chomsky, “The Spectacular Achievements of Propaganda”

Dr. Frank Lutz, “Words That Work: it’s Not What You Say, It’s What People Hear”

Jacques Ellul, “Propaganda: The Formation of Men’s Attitudes”

Leni Riefenstahl, ‘Triumph Of The Will” (propaganda film)

On Media Theory

Marshall McLuhan, “The Medium Is The Massage” (really, everything he has written)

Tom Standage, “Writing On The Wall: Social Media – The First 2,000 Years”

David Weinberger, “Too Big To Know: Rethinking Knowledge…”

Edward Tufte, “Visual Explanations: Images And Quantities, Evidence And Narrative”

On Social Psychology

Robert Cialdini, “Influence: The Psychology of Persuasion”

Daniel Kahneman, “Thinking, Fast And Slow”

William Poundstone, “Priceless: The Myth Of Fair Value”

Chip Heath And Dan Heath, “Made To Stick: Why Some Ideas Survive And Others Die”

Kaiser Fing, “Numbers Rule Your World: The Hidden Influence of Probability And Statistics On Everything You Do”

Erik Du Pleases, “The Branded Mind”

Leonard Mlodinow, “Subliminal: How Your Unconscious Mind Rules Your Behavior”

Adam Alter, “Neuromarketing For Dummies”

On Living

Marcus Aurelius, “Meditations”

Og Mandino, “The Greatest Salesman In The World”

Oh, Yes…

All the advertising classics by David Ogilvy, Claude Hopkins, Bill Bernbach, et al.