Pricing

Pricing is always a sticky wicket. Understandably, potential clients don't want to spend more than they have to. On the other hand, as a writer, I am creating a custom product. Each hour I spend on one project is time I cannot devote to another. I don't have to be greedy, but I do have to make a living.

It pays to educate yourself on the going rates charged by experienced copywriters. For your convenience, I've compiled a list of what other writers charge. I've also compiled a list from the Writer's Guide, which I will email to you. No worries, I won't spam.

Get The Writer's Guide Cheat Sheet

This price list was taken from Writer's Market 2017, which is the bible of professional writers. It provides a range of prices charged by writers across the industry. I fall somewhere between the middle and upper ranges on most projects.

Cheap Writers

You can always find cheaper writers on sites like Upwork and Writer Access, but most of these writers are what I call "mommy bloggers." They can work for 7 cents a word because writing isn't their sole source of income. It's sugar bowl money.

At 7 cents a word, I would have to produce 10 pages a day, seven days a week, to make $35,000 a year. That may sound reasonable, but in reality a page of well-thought out copy should take at least one hour of research and two hours of writing time. So I would need to work 30 hours a day.... wait, is that even possible?

Sample Pricing

Examples

Blog Article
250-400 words
$75-$150
article

Quality SEO friendly article

Landing Pages
750+ words
$700-$1250
page

Scrolling page designed to convert

Corporate Brochure
4-8 pages
$1200-$2800
project

9x12 corporate sales brochure

Email Campaign
3-part drip
$450-$1500
campaign

Depending on length, complexity

Flat-Fee Quotes

Your project is unique. I will develop a firm quote so you know exactly what to expect.
I provide a 15% discount to agencies and non-profits.

FAQs

Hourly Rate

My hourly rate is $75, but I generally bill a flat fee not by the hour.

Advance Payment

I work with clients who are hundreds and even thousands of miles away. I cannot collect unpaid invoices outside my local area. While most people are honorable, I cannot know in advance who is and isn't. I collect advance payment in full on most projects to safeguard my work and relieve me of the odious job of being a bill collector.

Flat Fee Quotes

I estimate projects and provide a firm quote. I will not exceed the quote even if I have underestimated the hours involved. If you change the project scope, I will provide a revised estimate.

Remote Meetings

I do not do face-to-face meetings because they are less productive and require a lot of time. Time is my stock in trade, so the more efficient I am, the leaner my prices. I meet via Skype, Zoom and other software.