Hospitality

SANDALS RESORTS | ALL-INCLUSIVES

Love is all you need.

I wrote for Sandals for eight years, everything from honeymoon ads to car wraps. In the process, I did the creative that launched four $100+ million resorts.

SERVICES PROVIDED:

  • Branding and copywriting for Sandals Resorts (couple all-inclusives), Beaches Resorts (family all-inclusives), Royal Plantation Collection, Grand Pineapple, Private Island and Private Villas
  • Consumer and trade (groups, meetings, travel agents)

ROLE:

  • Senior creative

BLUEGREEN VACATIONS | TIMESHARE

Timeshare vacations redefined.

I was recruited to work on the branding for this national timeshare company. We created a brand with class and humanity. I was fortunate to work with a team of talented people.

SERVICES PROVIDED:

  • Branding of Bluegreen Vacations, Bluegreen's Wilderness Club at Big Cedar, Loyalty programs
  • Micro sites to get leads, email marketing to nurture leads
  • Executive presentations and shareholder meetings

ROLE:

  • Team co-leader (associate creative director)
independent hotel projects

OTHER HOTELS | SWEET DREAMS

Imagination fuels desire.

My job is to give reality to an intangible experience so that consumers understand the brand and what it offers.

SERVICES PROVIDED:

  • Marketing plan for luxury hotel on Grace Bay Beach, TCI
  • Ads and brochures for Biltmore Hotel in Coral Gables, FL
  • Ads and brochure for Breakers Resort in Palm Beach Co., FL
  • Radio and print ads for Peabody Hotel Orlando, FL
  • Ads for Sol Melia Resorts Worldwide

ROLE:

  • Creative
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