Imaginings

If life went my way, I would do more food writing. I come up with food products for fun.

BOXED SPIRITS | A PoRTABLE GOOD tiME 

A buzz-worthy buzz

Millennials like the idea of a healthier, cleaner alcohol. A distilled spirit with botanicals and florals fills the gap between hard seltzer and full-on hard spirits like vodka, competing with wine.

SERVICES PROVIDED:

  • Idea and packaging direction on the cheap

ROLE:

  • Imaginist

UPRIGHT | MINIMALIST BEER

Minimal ingredients, minimally processed

Minimalism is an undercurrent of millennial culture. It''s a way of buying rather than not buying. This beer is "clean" because it has the fewest possible ingredients and avoids heavy fermentation. It is the lighter cousin of craft beer and is for people who want a cold brewski without a hoppy or yeasty taste.

SERVICES PROVIDED:

  • Idea and packaging on the cheap (Fiverr)

ROLE:

  • Imaginist

DOCC | THC BEVErAGE

Mixing oil and water

Industrial Sonomechanics (no affiliation with me) makes it possible to produce cannabis beverages that are stable, potent, and predictable. Consumers can now enjoy medicinal cannabis the same way they enjoy a cocktail or a glass of wine. Although the beverage can be clear, the packaging is opaque because THC is light-sensitive.

SERVICES PROVIDED:

  • Idea and packaging on the cheap (Fiverr)

ROLE:

  • Imaginist

LOW SODIUM MEALS | A MARKET NEED

75% of consumers want low-salt meals.

90% of Americans consume too much salt, but reduced-sodium frozen meals are impossible to find. Seniors are more likely to have high blood pressure and want the convenience of frozen food. Salt is not needed as a preservative. Savvy cookery can make tasty meals that can be popped in the microwave.

SERVICES PROVIDED:

  • Idea and packaging on the cheap (Fiverr)

ROLE:

  • Imaginist
dog food project

HELIX | DNA-BASED DOG FOOD

Personalized pet kibble

DNA ancestry, food-based wellness, and personalization are human trends that apply to our canine friends. Royal Canin already offers DNA tests through vets that provide nutritional guidelines. They also offer breed-specific kibble. Chewy now sells an at-home DNA test. The next step is a line of "DNA-based" dog food.

SERVICES PROVIDED:

  • Idea and packaging on the cheap (Fiverr)

ROLE:

  • Imaginist
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