Retail

optiwow project

OPTIWOW | KIDS' EYEWEAR

Creating a reason to choose

The client sold kids' eyeglasses made by third-party manufacturers. Competition came down to price. We shut down the Amazon store and eliminated discounting. Creating an authoritative brand with strong paid ads and blogs increased revenue threefold.

SERVICES PROVIDED:

  • Brand research and positioning
  • Visual brand direction
  • Website architecture and copy
  • Email strategy and creative

ROLE:

  • Team leader
american outlets project

AMERICAN OUTLETS | E-commerce PLATFORM

A better way to sell globally

Backed by Shufersal, Israel's largest grocery, American Outlets lowers the cost of international shipping and makes it possible for brands to easily reach new markets.

SERVICES PROVIDED:

  • Pitch deck
  • Animated explainer video
  • Cold emails

ROLE:

  • Creator
retail copywriting

OTHER RETAILERS | TEES AND MORE

Making brands stand out

I'm here to make life easier for you and your team. I do stuff like write e-commerce content, product descriptions, and catalogs.

SERVICES PROVIDED:

  • Catalog copy/product descriptions for Harlequin Nature Graphics, Biscayne Rod
  • Ads for Sola Sunlens, Perry Ellis, Laura Munder
  • SEO-friendly website copy for Fitletic
  • Online stores including Deer All Designs

ROLE:

  • Creator
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