Hey, maybe you don't need me.

I use branding to help online stores increase revenue. This strategy isn't for everyone. Put it to the test with a few questions before going further.
start questions


problem solved 

Stores don't know why people buy from them.

It sounds ridiculous, but it's true. The vast majority of businesses –97% to be exact – don't understand their real value to customers. Sure, they're making sales. But could they make more? Nine times out of ten, the answer is yes. 

That's where I come in. 

I uncover your customer value.

I find out who is most likely to buy from you and why.

You're probably thinking, "I already know my customers." Maybe so, but it's worth investing in the research to be sure. 

Case in point, the grocery industry always assumed women were their main customers.  Recent research shows men shop just as much as women, but buy for different reasons. Women care about discounts. Men pay a premium for convenience.

Knowing your target customer is a game changer. It makes everything more effective, from your SEO strategy to your content marketing.  This alone can make you 60% more profitable.


problem solved 

Stores don't stand out from their competitors.

It's tough to stand out. If you have a great idea, others will copy it. 

Warby Parker upended the optical industry by selling eyewear direct-to-consumers. Within weeks, dozens of clones were doing the same thing. 

Smaller successes, from Liberty Jane doll clothes  to Bees Knees spicy honey, have countless imitators too.

I find your unique selling proposition.

Your unique selling proposition (USP) states how you're different. 

Before the internet, business owners tried to make original products. Now, business owners try to make original claims.

Your unique selling proposition can't be pixie dust. It must be rooted in something that matters deeply to your customers.


problem solved 

Stores sell merchandise, not themselves. 

Many online stores think people buy products. Not true.

People choose a store before they choose products. People may buy because you have something they want at a certain price. But they will not remember or return to you unless you make an impression. 

Without branding, you have to spend more to acquire and keep customers. Increasing customer retention by 5% produces 25%-95% higher profitability.

Product marketing is yesterday. Online sellers are moving to brand marketing.

I create your brand promise.

Your brand promise says sums up your what your store offers.

No convoluted corporate speak. A brand promise is simple, believable, and easy to remember.

The secret sauce is emotion. More than 95% of all purchases are made based on emotion. About 60% of consumers connect with brands on a deep level. 

There is a direct connection between branding and consumer behavior.