I create SEO-friendly content to sell your products or services
I know the lost art of using words to sell. I'm also a digital marketer who has been working online since the dot-com bubble. I'm not an SEO writer. I'm a copywriter who understands SEO fundamentals. My job is to inspire customer trust and win the lead or sale.
I craft a sales strategy
And put it into words your market relates to
What's the most effective way to motivate people to buy your products or services? I've been dealing with that question for 30 years across all kinds of industries. You'll get the no-nonsense results you want without ransoming your firstborn.
I write for digital, video, and print
How do you choose the right developer? How much should you pay? What's the process? I can wireframe and write your site, plus help make sure it launches without a hitch.
What is the concept of friction? What kind of lead magnets work best? What if you can't afford one? I walk you through the minefield of lead magnets and create lead pieces your audience truly wants.
Every website page is a potential landing page. Plus, PPC and emails often use standalone pages. I love writing landing pages that suck people into your sales funnel.
The humble email has the highest ROI of any digital channel, but it's easy to do it wrong. I make sure you hit your list segments with the right message to galvanize action.
Done right, video can be a huge boost to your SEO and credibility. I write short explainer videos along with longer corporate pieces. I also work on shareholder presentations for public firms.
Quality direct mail packages and multi-piece launch kits, public relations folders, leave-behinds and other sales literature can be viable tools, especially for product launches.
I help small businesses navigate the Wild, Wild West of online marketing
I TEACH YOU HOW TO DO IT YOURSELF
The typical mom-and-pop business spends less than $1000 per year on marketing. I help very small firms learn how to get big marketing results with super affordable e-books and brief workshops.
I CONSULT ON SPECIFIC PROBLEMS
You may feel confident in your writing ability but want to brainstorm a certain issue. Perhaps you want a second opinion on your sales argument. Whatever, I'm here to help you however I can.
I RECOMMEND THIRD PARTY EXPERTS
I can't do everything well. So I recommend people I trust for things that are outside my wheelhouse. This includes social media, journalistic stories, complex SEO, and book ghostwriting and editing.
There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion. – William Bernbach
Are you launching a new brand?
Visit Brand Stampede and learn how I help you reduce startup risk and increase the likelihood of having a profitable, sustainable business..