It sounds ridiculous, but it's true. The vast majority of businesses –97% to be exact – don't understand their real value to customers. Sure, they're making sales. But could they make more? Nine times out of ten, the answer is yes.
That's where I come in.
I find out who is most likely to buy from you and why.
You're probably thinking, "I already know my customers." Maybe so, but it's worth investing in the research to be sure.
Case in point, the grocery industry always assumed women were their main customers. Recent research
shows men shop just as much as women, but buy for different reasons. Women care about discounts. Men pay a premium for convenience.
Knowing your target customer is a game changer. It makes everything more effective, from your SEO strategy to your content marketing. This alone can make you 60% more profitable.