06 Hotel Pre-Arrival Emails
Globally, hotel pre-arrival emails have an open rate of ~60% and a CTR of ~30%. High engagement makes them ideal for pre-arrival up-selling that can increase your incremental revenue. It is important to tailor the offers to your audience. These emails can also be used for room upgrades at a discount. Hotel pre-arrival up-sell emails have an average conversion rate of 8% but this can go as high as 50% if the offers are closely targeted to the audience. Generally, this email should be sent 10-12 days before arrival.
1) Final opt-in email for travel offers
2) Up-sell offers for two adults traveling without children (romance)
3) Up-sell offers for adults traveling with children (family)
4) Up-sell offers for loyalty rewards members
5) Up-sell offers for wedding couple
The high engagement rate of pre-arrival emails makes them ideal for up-selling rooms, amenities, and experiences. Hotels can easily boost their revenue with these emails. Secondarily, these emails can introduce guests to hotel amenities and area sights and activities.
AUDIENCE WHO GETS EMAILS:
Anyone who has booked hotel and can be reached by email. This includes direct bookings via the hotel's website along with some people who booked through travel agents and OTAs.
CONTENT AND DESIGN:
Emails include a room upgrade offers and "impulse purchase" items. Menu items link to dining, spa, sports and weather but you can use any links that make sense for your audience.
The emails require a shopping cart landing page. Most hotel booking engines cannot handle booking of incidentals such as restaurant reservations. You can send on-site reminders for benefits such as babysitting/childcare or spa sessions.
HOW TEMPLATES WORK:
Download the zip files. Each one contains an HTML file, a text version, and placeholder images.
You need to change/add your own links, images, colors, logos. You can manually edit the HTML file. Or you can upload the zip file to Chamaileon.io and make drag-and-drop changes without knowing code.
See Chamaileon to know out-of-the-box integrations. Otherwise, simply rebuild the emails within your own enterprise CRM. The difficult is writing, designing, and coming up the strategy.
I have tested all templates in Email on Acid. But I do not guarantee that templates are error-free or take responsibility for their performance in your marketing environment. Please use them at your own risk.
Are template(s) transactional emails (automated non-marketing)?
These are automated marketing emails.
Are template(s) automated marketing emails?
These marketing emails are triggered by a certain amount of time before arrival.
If the emails are automated marketing emails, how is the list segmented?
Recipients are segmented based on travel type (couples, families, wedding couple).
Are there any personalization (merge) tags in the template?
Name and room details.
Are there any dynamically replaced elements (not merge tags) in this template?
Up-grade room must be available in inventory, relate to desires of recipient, and be higher-priced even at a discount. For example, families often want a bathtub for children or en-suite breakfasts.
Are there any third-party features?
Shopping cart that can handle room upgrade. Otherwise, do either a room upgrade to be handled by booking engine or up-sell incidentals to be handled by shopping cart.