Onsite welcome emails from the hotel general manager set the tone for the guest's stay. It is an opportunity to communicate directly with OTA and travel agent guests as long as their email was collected at registration/check-in.
1) Email to adult(s) traveling without children with 3 up-sell offers and optional butler contact and assistant contact
2) Email to families with 3 up-sell offers and optional butler contact and assistant contact
3) Email to bridal couple for destination wedding with 3 up-sell offers and wedding coordinator contact
4) Email to bridal guests for destination wedding with 3 up-sell offers and wedding coordinator contact
The main goal is to provide gracious welcome. Secondarily, the email provides contact information for the butler or wedding coordinator. It also provides a contact number for GM's assistant in case there are problems; this is so issues can be nipped in the bud before they become a bad hotel review.
AUDIENCE WHO GETS EMAILS:
All guests. Hotel must obtain email addresses for OTA and trade-booked guests.
CONTENT AND DESIGN:
Emails make use of dynamic data to distinguish between returning and first-time guests.
The 3 up-sell offers relate to the interests of the audience.