The best marketing plan is not always the best marketing plan. I have created strong marketing strategies, only to see them crash and burn because…
- The client doesn’t understand and therefore can’t implement what I recommend.
- They may implement it piecemeal, refusing to believe that you either do it all or do nothing.
- Or they may go cheap on critical components, not realizing that they are being penny wise and pound foolish.
Of course, I warn clients that a marketing machine is thrown off when a screw is missing. But they are free to ignore me.
Some clients are too naive, or too scattered, or too impatient to deal with a sophisticated strategy. To survive, these clients need to out-think and outmaneuver their opponents. I can provide the thinking part. But I can’t do the actual maneuvering.